A healthy lifestyle shouldn’t feel like a full-time job.

At Approach 365, we believe that the way you take care of yourself should fit into your life as part of your daily routine. 

We’re here to simplify healthy living so it’s doable, enjoyable, and something you can sustain every single day.

We believe that balance beats perfection. That showing up for yourself every day matters more than starting over every Monday. And that what you consume should fuel your life.

At its heart, Approach 365 is a lifestyle built on real recipes, smart products, mindful habits, and a community that celebrates progress, not restriction.

Taking care of your health should feel simple. That’s what we do.

The Story Behind the Approach

Approach 365 began with one chef, a set of knives, and a question:
Why does eating well have to be so complicated?

Adam Potash has spent his career around food — first as a culinary student at Johnson & Wales University, then as an Executive Chef at luxury resorts and country clubs across South Florida, and later as the owner of three gourmet cafés.

But over the years, Adam saw the same pattern everywhere: people trying diet after diet, losing weight, gaining it back, and feeling more frustrated each time.

As a chef, athlete, and health coach certified through the Institute of Integrative Nutrition, Adam knew the problem wasn’t discipline — it was the system.

So he created a new one.

A system that helps real people eat smarter, feel stronger, and live healthier — without cutting out the foods they love or counting every calorie.

That’s how Approach 365 was born.

NOURISH. LEARN. LIVE.

  • NOURISH — Real, nutrient-rich foods and products that make daily health easy.

  • LEARN — Educational tools and programs that help you lose weight and keep it off.

  • LIVE — Coaching, community, and accountability to build a lifestyle that lasts.

This is how we move beyond diets, and into lifelong wellness.

OUR PHILOSOPHY

We don’t chase fad diets.

We teach foundations. The small, repeatable actions that lead to big, lasting results.

We believe in:

Approach 365 is about empowerment — helping you take control of your health with the tools, structure, and confidence to sustain it.

The Approach 365 Lifestyle

Through The Approach 365 Weight Loss Program, 1:1 Coaching, and our line of healthy living products, we help thousands of people every year take back control of their health.Oone meal, one habit, one day at a time.

More than 50,000 people have used this method to lose weight, boost their energy, and finally feel at home in their bodies again.

It’s not a quick fix.
It’s a lifestyle that meets you where you are, and grows with you, 365 days a year.

Live Better. Eat Well. Feel Amazing. 365 Days a Year.

That’s the Approach 365.

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